Tuesday, September 13, 2011

Project Two Animated Dictionary: type in motion example

For Project two we take a word that is a contranym ( a word with multiple meanings that contradict each other) and make a video that uses only Typography to explain the two meanings of one word.

In my research I found this video "Size Matters Not"


The Type is used with a combination of Large and small text that builds on each other. It uses a lot of word sliding and zooming out like the words are being sucked into the background. The use of just the green and white color helps to sparate the words so they aren't blending together but also the two colors keep the piece from being too wild with color. The use of highlighting or adding effects to certain words brings attention to the meaning of whats being said and draws focus. The bold block text fits well with the Star Wars theme.

All the techniques do give me a good start to ideas of how to go about this project.

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